Swim4Life is part of “Change4Life” the government marketing campaign created to encourage people to move more and eat better.
Snake Lane Design were asked to design and develop the Swim4Life web portal which was created to allow swimmers of all abilities to register for free swimming lessons available at their local pool.
The web portal was developed in accordance with design, usability and accessibility guidelines as set in the brief provided by the government and the ASA.
It featured an automatically generated registration email and a nearest pool locator application.