- Our Work
Variable data printing and content personalisation are fantastic ways to increase both the response rates of your printed communications and the return on marketing investment.
By making your marketing materials more relevant to each individual customer you have a much better chance of capturing their attention, holding their interest and driving a response.
Using our cross media marketing CMS and the data you have collected about your customers, you can target individual customers with the right message at the right time. As a result they are far more likely to remember you and your products.
Image personalisation can greatly improve response rates to direct marketing by creating unique, personalised images which instantly capture the recipient’s attention.
Personalised images enable tailored messages to be integrated within photography making your communication pieces both interesting and personal.
Working from either a library of images or from a custom application created out of any suitable photograph, your data is integrated to create printed and digital communications with personalised images.
Personalised URL’s work really well when used with variable data printing. Rather than sending customers to a generic site, send them to a personalised URL (PURL).
A PURL is a web page page, with a personalised address (eg www.snakelanelane.co.uk/joebloggs) that contains unique content for that person. Using our cross-media marketing CMS, you can customise all of the content on the page, including images, text, links, survey questions, and product recommendations.
Based on how a customer interacts with the page, we can dynamically determine which subsequent landing pages to display. This allows you to improve the relevancy of the content for each person and enables you to track and analyse the results of your campaign.