Name Generation Process emmersion | exploration | testing | evaluation

Our Generic Naming Process

Our naming process is designed to enhance creative thinking and avoids wasted time and effort.
We integrate searches and testing along the process to help manage efficiency.

1. Brief

Defining the brief with the client.

2. Research & Analysis

Create objectives and values

  • Corporate business objectives
  • Understand overall stratergy
  • Competitor analysis
  • Market segmentation
  • Consumer demographics
  • Target audience
  • Key messages
3. Brainstorm

Collaborative brainstorming with people involved in the project

4. Name Creation

Creation of a long list of names.

5. Name Testing

Creating a midlist of names for testing

  • How campaignable is the name
  • How does it look?
  • Is it relevant?
  • Does it stand out?li>
  • Does it fit the original objectives?
6. Name Searches & Registration

Creation of name shortlist

  • Class clashes
  • Linguistic issues
  • Domain name availability