Brand Identity Process This process keeps control – time, scope, expectations and budget.
Our Brand Identity Design Process
We take an individual approach to each client in order to tailor our service offering to their needs.
There are, however, some common elements in all of our projects, as they tend to be very design-led, and we follow a process on these aspects of the work.
1. Brief
Defining the brief with the client.
2. Research & Analysis
Create objectives and values
Consider
- Corporate business objectives
- Understand overall stratergy
- Competitor analysis
- Market segmentation
- Consumer demographics
- Target audience
- Key messages
3. Brainstorm
Collaborative brainstorming with people involved in the project
4. Strategy
Formulating a plan to cover all aspects of the project.
Considerations
- Create a project plan
- Budget allocation
- time lines
- Mile stones
Scope
- Vision
- Mission
- Values
- Brand Proposition
- Essence/soul/big idea
5. Visual Positioning
Creation of visual ideas and mood boards
Considerations
- Overall brand visual position
- Brand ideology
- Copy writing requirement
- Photography/imagery
- Tone of voice
- Logo type
- Colours
- Typeface
Possible applications
Stationery, brochures, interiors, retail, websites, direct mail, advertising, website, intranet, vehicles, interactive, etc…
6. First Presentation
Design of initial concepts
- Overall look and feel
- Brand ideology
- Photography/imagery style
- Tone of voice
- Logo type
Sizes, positioning, exclusion zones etc.
- colour
Brand colours, secondary palettes.
7. Second Presentation
Refinement of design
- Refined Overall look and feel
- Refined Logo type
Sizes, positioning, exclusion zones etc.
- Refined colour
Brand colours, secondary palettes.
8. Final Presentation
Client sign off
- Final Overall look and feel
- Final Logo type
Sizes, positioning, exclusion zones etc.
- Final Colour
Brand colours, secondary palettes.
9. Roll Out
Apply design to all areas of project. Create book brand guidelines.
