Brand Identity Process This process keeps control – time, scope, expectations and budget.

Our Brand Identity Design Process

We take an individual approach to each client in order to tailor our service offering to their needs.
There are, however, some common elements in all of our projects, as they tend to be very design-led, and we follow a process on these aspects of the work.

1. Brief

Defining the brief with the client.

2. Research & Analysis

Create objectives and values

  • Corporate business objectives
  • Understand overall stratergy
  • Competitor analysis
  • Market segmentation
  • Consumer demographics
  • Target audience
  • Key messages
3. Brainstorm

Collaborative brainstorming with people involved in the project

4. Strategy

Formulating a plan to cover all aspects of the project.

  • Create a project plan
  • Budget allocation
  • time lines
  • Mile stones
  • Vision
  • Mission
  • Values
  • Brand Proposition
  • Essence/soul/big idea
5. Visual Positioning

Creation of visual ideas and mood boards

  • Overall brand visual position
  • Brand ideology
  • Copy writing requirement
  • Photography/imagery
  • Tone of voice
  • Logo type
  • Colours
  • Typeface
Possible applications

Stationery, brochures, interiors, retail, websites, direct mail, advertising, website, intranet, vehicles, interactive, etc…

6. First Presentation

Design of initial concepts

  • Overall look and feel
  • Brand ideology
  • Photography/imagery style
  • Tone of voice
  • Logo type
  • Sizes, positioning, exclusion zones etc.

  • colour
  • Brand colours, secondary palettes.

7. Second Presentation

Refinement of design

  • Refined Overall look and feel
  • Refined Logo type
  • Sizes, positioning, exclusion zones etc.

  • Refined colour
  • Brand colours, secondary palettes.

8. Final Presentation

Client sign off

  • Final Overall look and feel
  • Final Logo type
  • Sizes, positioning, exclusion zones etc.

  • Final Colour
  • Brand colours, secondary palettes.

9. Roll Out

Apply design to all areas of project. Create book brand guidelines.